Display advertising complements SEM (Search Engine Marketing). In some cases, it is even a necessary alternative because search engine advertising alone is not enough to sell more products online. A recent study suggests that this is especially true for FMCG products, although it is not limited to this industry. Here are 10 reasons to display ads.
Display advertising complements SEM (Search Engine Marketing). In some cases, it is even a necessary alternative because search engine advertising alone is not enough to sell more products online. A recent study suggests that this is especially true for FMCG products, although it is not limited to this industry. Here are 10 reasons to display ads.
If you are already doing SEM, you can expand your reach with banners and video ads, which can help you reach your target audience before they know they need your product.
When you offer an innovative product or service: If you offer a product or service that is different from what is currently on the market, obviously no one will be looking for it. You can create demand for the products and services you offer by advertising on the vertical site where your potential customers are (focusing on the topic rather than the general public).
Branding and creating a brand: Branding is key to search engine optimization. If you want users to associate products with your brand, you need to be present on the website they are browsing.
If you need more interactivity: Advertisements allow you to have more interactivity than simple text ads. In some cases, purchases can even be made directly through the creative. You can also distribute your audiovisual ads through Videobanner, which offers superior results in terms of click-through rate (CTR) compared to traditional advertising.
Get a second chance: Having a high conversion rate means your landing page is well designed. However, you will still lose many users who visit your site without buying or registering. With a retargeting campaign, you can get a second chance to see if that initial interest translates into a sale or connection.
Increase your target audience reach: Display ads generate a lot of traffic. If you want to run an online advertising and marketing campaign to reach your target market, it always makes sense to supplement your campaign with display ads to increase your reach among your target group.
Improve campaign effectiveness: SEM has some niches where competition among advertisers is fierce. Cost per click (CPC) has become very expensive, so profit margins have worsened. By purchasing low-cost inventory using your market’s Ad Exchange, you can improve the overall performance of your online advertising campaigns.
Don’t rely on a single format: In any industry, it’s good to rely on one or more providers. You should experiment with various platforms and formats to always have a wide variety of online advertising companies. Otherwise, if your only provider suddenly fails you, your sales could drop overnight.
Mobile advertising: If you want to advertise on mobile devices, you should not close this channel. The available inventory is still relatively limited, so prices remain high compared to website ads. This part of advertising is a good complement to a multi-channel Internet strategy.
Reduce competition: You can start looking for vertical sites where you can promote yourself to reach your target audience. Not all sites use text ads, but prefer to display ads that use a cost per thousand impressions (CPM) model. To find verticals conveniently, you can use Ad Exchange with markets such as Coguan.
Display advertising effectively complements Search Engine Marketing (SEM) by reaching potential customers even before they start searching for a product. This is especially useful for brands offering innovative or unfamiliar products, as it helps create demand and awareness among specific audiences. Together, SEM and display advertising enhance visibility, reach, and online sales opportunities.
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